Why Coffee and Small Business Go Together

 

GoEdison Cofee Blog - Small Business Marketing

It’s not ironic the two things we’re most passionate about happen to run hand-in-hand. Insert coffee and business.

Every morning I get up and I write down 10 ideas that could potentially help a smaller business gain some kind of forward momentum and traction. These ideas are totally random – sometimes off-the-wall – but every now and then I create major value and come up with a great idea that could actually help a small business.

While I’m writing down those 10 ideas, guess what’s fueling my fire? A simple cup of black coffee. Literally, you can bet my morning routine always consists of coffee and idea generation.

I think we are onto something; throughout the history of business, coffee has almost always been involved. I don’t have actual facts to back this statement, but – to be direct – business and coffee go together. Every office has a break room that always has a coffee pot in it, and every workplace has an unintentional morning break room meeting while drinking their morning break room coffee. You get the point. Even the famous Peter Gibbons from Office Space lived on coffee.

OfficeSpace Quote - Coffee GoEdison

Unlike Peter, though, I don’t hate my job, and although coffee is great, it’s really just a good reason for me to sit down with someone I’m invested in and have great conversation;. It just happens it’s always better with coffee.

Business and coffee give me some of the same benefits as well; I get the opportunity to build relationships around them. I hate the outdated statement “don’t do business with friends or people you like.” Are you kidding me? I don’t do business with people I don’t like, respect, and ultimately enjoy to some degree. Doing business has brought me great relationships that go much further than the negotiation table.

Now, you might be asking, “What does coffee have to do with any of this?” Fair question, but the answer is simple: Some of the best conversations, both professional and personal, have been over coffee. Coffee has been an icebreaker on many occasions for many different people. It’s another tool that can be used as a relationship builder. Business is all about quality relationships.

Let’s Build

At GoEdison, we believe in the power of connection, in the depth of quality relationships, and the dedication and commitment of community. We believe a simple first step achieves this is by offering people, like yourself, coffee on us. If you’re not in the neighborhood, and physically can’t do coffee with us, then let’s meet virtually. It’s that simple. Not only do we believe in the power of connection, we also understand how powerful a network is, and to build that network it starts with starting.

So, let’s build. In order to build, we have to start. What most agencies in the marketing world get wrong is simple. In order to help any business, especially smaller companies, you have to understand and be invested in that business. We don’t just offer a service, we offer an experience – an experience that will give any business the opportunity to learn, which – in essence – will help any business grow.

There are 3.5 billion searches on Google everyday. All Google does is give away free information, and we as a global online network keep coming back. There are many different reasons why we keep coming back to Google, but the basis of their formula is simple. Google gives us value, they give us the opportunity to learn, and they’re simply part of our every day, which means Google has now given us an experience.

Here at GoEdison, we aren’t trying to be Google, but we are trying to influence you as a business owner, employee, entrepreneur, or whatever you are, to be more bold when it comes to your marketing strategies. So, in return, with you understanding why we exist, let us treat you to coffee; that’s our first opportunity to give you value, and our first step together toward building something bold and creating something great.

Random Fun Coffee Stats

54% of American drink coffee on a daily basis. (Talk about giving an experience!)

Over 17 billion dollars a year in the United States are spent on coffee.

65% of coffee is consumed during breakfast hours, 30% between meals, and the remaining 5% in the evening.

Americans drink on average 400 million cups of coffee a day.

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