Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Having a strategic content marketing plan in place allows you to connect and grow a relevant audience, give your brand more creditably, and more than anything, it allows you to build trust with your customers. Trust is the number one factor when influencing people to trust your business and brand. 93% of people say that trust is the number one thing they factor in when making a buying or purchasing decision online. We want to show you first hand how you can build trust and see consistent results with a strong content strategy.
Content marketing is not only about achieving results. Having a good content team working for you allows you to build deep and more valuable relationships with online audience. Content creation is the biggest asset to any brand trying to grow their user base digitally. Working with us you will see directly how content will get you more quality website traffic, assist with your lead-generation, raise brand awareness and more than anything become a critical and integrated part of your overall digital marketing strategy.
Quality content allows your readers to connect, engage, and trust. Here at GoEdison we have seen first hand the power of quality content, and we are totally geeked about this new generation of innovative marketing.
“Marketing is telling the world you’re a rock star. Content is showing the world that you are one.”
– Robert Rose, Chief Strategist Content Marketing Institute
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