Small businesses are the pulse of our economy in the United States. Our country was formed around small business and entrepreneurship. To this day, small business and entrepreneurship are the key factors in our economy, and they’ve been the engine of our growth decade after decade. Although business models and industries have changed and experience much growth, one thing has stayed the same: the need for and dependence on small business.
Many small businesses struggle with quality and consistent marketing. This is because smaller companies rely solely on referrals and reputation. For many years, outsourcing marketing was way too expensive, intimidating, and not worth the risk and investment. So, with that being said, it makes perfect sense as far as why marketing up until the last five years hasn’t received emphasis in the small business world.
Your Marketing Might Suck and That’s Okay
Here’s the dead-honest truth: if you run a small business, marketing might be one of your biggest challenges. Odds are you have a GREAT product or service but you always find yourself scratching your head about why you aren’t generating more quality leads and getting more sales. The truth is your marketing probably isn’t as great as it could be – not to mentions it’s impacting your overall business, and you don’t even know it.
Lets face it, your job isn’t to be a full-time marketer and keep up-to-date with all the latest marketing trends. Your job and passion is to make sure your business is running smoothly. As a business owner, you wear many different hats. If your background isn’t specifically in marketing, it’s no surprise it’s not at the top of your list.
Insert GoEdison here.
We were founded because we were sick of seeing small businesses have stagnant growth because they didn’t have the time, money, and resources to focus on marketing. We have an intense passion for helping small businesses grow through bold and creative marketing strategies. It takes a dedicated investment from an outside agency to really help a small business grow. As an agency, you have to fully care for and invest in your clients’ needs. You have to be able to develop a strong working relationship. We have decided to be more than just another marketing agency; you can find those anywhere. We have decided to be what we are truly passionate about: being Small Business Advocates.
Small Business Marketing Tips
Small business marketing is different. There is no canned strategy that works for all. Although there isn’t a canned strategy or magic word that increases your businesses visibility and marketing efforts, there are a few common denominators that every small business needs to have a strong focus on. These ideas might sound simple, but to actually implement them takes time, effort, and consistency.
If you’re looking for growth, and you’re ready to be bold, you’re the person and/or business for us. If you have a passion for thinking outside the box and truly want to see your small business succeed, we want to talk with you. Your business is unique; your marketing should be to. Let’s get coffee.